For Roots Organics, drinking tea is more than just a routine. It's a calming ritual and sacred act of self-care that uplifts and heals.

Founder Amanda started Roots Organics because she wanted to share with others the therapeutic advantages of including herbal tea in their daily lives. As firm believers in sustainability, they source only high-quality, USDA, and fair trade-certified teas. Everything about Roots Organics is a celebration of nature and its biodiversity, which is why plants are the main focus of the branding and packaging design. Hand-drawn botanicals are paired with light pastel tones on a dark backdrop. Yoga poses are also used to bring a human element to the branding while focusing on health and well-being.