Cecily is a boutique beauty and relaxation spa based in the historic market town of Berkhamsted. A place of total indulgence and "Me Time".

The Cecily visual identity and interior space were rebranded to connect to its rich local heritage of Berkhamsted. The boutique spa is named after the 14th-century Duchess Cecily Neville, mother of Richard III, Edward IV and the great grandmother of Henry VIII. Cecily Neville was noted for her great beauty and strength of character. The logo symbol is a reminder of her historical influence. The brand identity uses soft pastel tones paired with rich, decadent greens. The leafy illustration pattern created is inspired by the heritage style of William Morris, which compliments the wallpaper prints used within the interior spaces.